This report studies the Social Media Advertising market size by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porters Five Forces Analysis.
Social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
In 2017, the global Social Media Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% between 2018 and 2025.
This report focuses on the global top players, covered
Market segment by Regions/Countries, this report covers
Rest of Asia Pacific
Central & South America
Middle East & Africa
Market segment by Type, the product can be split into
Digital Video Ads
Market segment by Application, the market can be split into
The study objectives of this report are:
To study and forecast the market size of Social Media Advertising in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast among global major regions.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Social Media Advertising are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Raw material suppliers
Regulatory bodies, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade associations and industry bodies
With the given market data, QYReports offers customizations according to the companys specific needs. The following customization options are available for the report:
Further breakdown of Social Media Advertising market on basis of the key contributing countries.
Detailed analysis and profiling of additional market players.
QY Reports in their recently published report, have emphasized upon the unique and key findings of the industry for a particular assessment period. The report mainly categorizes the custom market survey conducted by the experts to collect high-quality data analysis and visualization to bring out the various dynamics of the industry. It offers a detailed information about the latest updates such as several new technological advancements made, mergers and acquisitions, new entrants in the market, which make an impact on different segments of the industry.
The global industry has been segmented on the basis of its products, regions, end users, technology, applications and cues for positioning, advertising & communication strategies. For a better understanding of the market, QY Reports has also provided a detailed analysis of drivers, restraints, and opportunities that dominate the present market scenario and also provides the anticipation of the future status of this industry.
QY Reports emphasizes on the essentials of analyzing qualitative and quantitative aspects of the industry. While giving a brief idea about the revenue opportunities for all the segments, this report has also provided the impact of industry expertise to determine the scope of the study for all the segments over the predicted period.
The report comprises of the geographical landscape of the industry and is briefly segmented into key regions such as North America, the Asia Pacific, Latin America, and the Middle East and Africa. Our research methodology also focuses on understanding the niche countries such as Vietnam, Indonesia, Thailand, Malaysia, Mexico, and Italy to give lucid essence of the country-wide acceptance and growth of this industry. It also provides the reader with extensive data related to the market thus, empowering them to make informed decisions about doing business.
Our infallible research methodology offers flexibility to suit varying budgets, deadlines, and altering market dynamics. Our researches cover a detailed comprehension of a wide spectrum of products and services, along with the business strategies adopted by the new entrants who are trying to establish themselves in the competitive landscape. The market size and revenue generated by each segments has been analyzed with the help of Basis Point Share technique, which accurately calculates the percentage change in the value of trending products.
QY Reports is committed to offer a targeted market view in order to eliminate redundant information for the complete satisfaction of thereader.
Various sales channels such as Original Equipment Manufacturers and aftermarkets across various key regions are covered in this report.
Our quantitative research approach identifies the market size and how much it might be worth to find areas for sales growth. It also helps the reader understand the demographics of customers, such as their gender and age. The qualitative research renders a better understanding of the customer requirements and identifies opportunities for enhancing sales and also improving customer service.
Our research experts have focused on to offer a detailed description of the supply side of the business before placing the product in the market. The syndicated research covers critical aspects of market research to generate useful strategies that ensure accurate analysis, high-level data integrity, and impeccable forecasts. On-demand customization or bespoke proposals are rendered to exactly meet the customer needs. The information provided regarding the geographical segmentation and the competitive landscape is based on the study done on the authenticated data from direct observations, online surveys, government agencies, industry bodies, and expert interviews.
QY Reports offers market attractiveness, which presents a market index to help the clients and target audiences recognize the numerous opportunities that the industry holds.
In order to authenticate the data, our experts have interviewed the industry experts on various panels across the globe who have sufficient experience and knowledge related to the field. QY Reports has used frameworks such as Year on Year growth forecast, parent market overview for data analysis, and the performance of various macroeconomic factors. Also, the analysts have gathered all the necessary information from the annual reports of various companies, their official websites, and some paid publications in order to offer full-proof reports to our clients.
The report has developed a time-bound strategic roadmap for the readers by weaving different aspects of business into a winning fabric.
Table of Contents
Social Media Advertising Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Social Media Advertising
1.1 Social Media Advertising Market Overview
1.1.1 Social Media Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Global Social Media Advertising Market Size and Analysis by Regions
1.2.1 North America
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Social Media Advertising Market by Type
1.3.1 Search Ads
1.3.2 Mobile Ads
1.3.3 Banner Ads
1.3.4 Classified Ads
1.3.5 Digital Video Ads
1.4 Social Media Advertising Market by End Users/Application
1.4.4 Financial Services
1.4.6 Consumer Goods
2 Global Social Media Advertising Competition Analysis by Players
2.1 Social Media Advertising Market Size (Value) by Players (2017 and 2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Social Media Advertising Revenue (Value) (2013-2018)
3.1.5 Recent Developments
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Social Media Advertising Revenue (Value) (2013-2018)
3.2.5 Recent Developments
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Social Media Advertising Revenue (Value) (2013-2018)
3.3.5 Recent Developments
3.4 Yahoo! Inc
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Social Media Advertising Revenue (Value) (2013-2018)
3.4.5 Recent Developments
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Social Media Advertising Revenue (Value) (2013-2018)
3.5.5 Recent Developments
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Social Media Advertising Revenue (Value) (2013-2018)
3.6.5 Recent Developments
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Social Media Advertising Revenue (Value) (2013-2018)
3.7.5 Recent Developments
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Social Media Advertising Revenue (Value) (2013-2018)
3.8.5 Recent Developments
3.9 Aol(Verizon Communications)
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Social Media Advertising Revenue (Value) (2013-2018)
3.9.5 Recent Developments
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Social Media Advertising Revenue (Value) (2013-2018)
3.10.5 Recent Developments
4 Global Social Media Advertising Market Size by Type and Application (2013-2018)
4.1 Global Social Media Advertising Market Size by Type (2013-2018)
4.2 Global Social Media Advertising Market Size by Application (2013-2018)
4.3 Potential Application of Social Media Advertising in Future
4.4 Top Consumer/End Users of Social Media Advertising
5 North America Social Media Advertising Development Status and Outlook
5.1 North America Social Media Advertising Market Size (2013-2018)
5.2 North America Social Media Advertising Market Size and Market Share by Players (2017 and 2018)
6 Europe Social Media Advertising Development Status and Outlook
6.1 Europe Social Media Advertising Market Size (2013-2018)
6.2 Europe Social Media Advertising Market Size and Market Share by Players (2017 and 2018)
7 China Social Media Advertising Development Status and Outlook
7.1 China Social Media Advertising Market Size (2013-2018)
7.2 China Social Media Advertising Market Size and Market Share by Players (2017 and 2018)
8 Rest of Asia Pacific Social Media Advertising Development Status and Outlook
8.1 Rest of Asia Pacific Social Media Advertising Market Size (2013-2018)
8.2 Rest of Asia Pacific Social Media Advertising Market Size and Market Share by Players (2017 and 2018)
9 Central & South America Social Media Advertising Development Status and Outlook
9.1 Central & South America Social Media Advertising Market Size (2013-2018)
9.2 Central & South America Social Media Advertising Market Size and Market Share by Players (2017 and 2018)
10 Middle East & Africa Social Media Advertising Development Status and Outlook
10.1 Middle East & Africa Social Media Advertising Market Size (2013-2018)
10.2 Middle East & Africa Social Media Advertising Market Size and Market Share by Players (2017 and 2018)
11 Market Forecast by Regions, Type and Application (2018-2025)
11.1 Global Social Media Advertising Market Size (Value) by Regions (2018-2025)
11.1.1 North America Social Media Advertising Revenue and Growth Rate (2018-2025)
11.1.2 Europe Social Media Advertising Revenue and Growth Rate (2018-2025)
11.1.3 China Social Media Advertising Revenue and Growth Rate (2018-2025)
11.1.4 Rest of Asia Pacific Social Media Advertising Revenue and Growth Rate (2018-2025)
11.1.5 Central & South America Social Media Advertising Revenue and Growth Rate (2018-2025)
11.1.6 Middle East & Africa Social Media Advertising Revenue and Growth Rate (2018-2025)
11.2 Global Social Media Advertising Market Size (Value) by Type (2018-2025)
11.3 Global Social Media Advertising Market Size by Application (2018-2025)
12 Social Media Advertising Market Dynamics
12.1 Social Media Advertising Market Opportunities
12.2 Social Media Advertising Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Social Media Advertising Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Social Media Advertising Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion